6 maneras de mejorar la sala de espera del doctor

La compañía Fuelfor de Barcelona, hizo este ejercicio muy interesate para reducir la ansiedad en pacientes, por lo menos en la sala de espera el doctor.  vía Co.Design Daily / fast company 

Waiting endlessly in a doctor’s office ranks up there as one of life’s premier annoyances, right alongside queuing up at the DMV and getting manhandled at airport security. Short of overhauling our overstretched health care system, though, the problem isn’t going away anytime soon. Luckily, design can make it a hell of a lot more tolerable.

So suggests Fuelfor, a Spanish design consultancy, which compiled a case study on “Rethinking the waiting room.” Research has shown that a well-designed waiting room — one that includes everything from comfortable chairs to clear signage to easy-to-use patient response forms — can bolster how patients feel about the care they receive and even streamline the care process itself. Fuelfor has identified six ways of dramatically improving waiting rooms. We’ve summarized them below:



Comfortable seating
Waiting when you’re sick is bad enough. Waiting in a crappy chair when you’re sick is downright galling. What’s more, what’s comfortable for one patient might be deeply uncomfortable, or even painful, for another. Fuelfor proposes a modular seating system, called MODU, that can be adapted to different offices and individuals. Movable armrests and seating pads with various amounts of cushion let people create their own little comfort zone. Planters keep the air feeling fresh and displays at the end of each bench apprise patients of their wait time. Acoustic separators eke out space for private phone calls.



Manageable queues
“Queue management displays in waiting rooms make people feel physically tied to one spot,” Fuelfor writes. Taking a number isn’t much better — it’s impersonal and disposable (not unlike your average doctor’s appointment). Fuelfor’s solution: feature wait-time displays prominently in multiple places, not just over the central counter. People who don’t want to hang around the waiting room can download Inline, a conceptual iPhone app that reveals their number in the queue with a clear, simple interface. It also lets patients book appointments, locate the room of their appointment, and track medications, among other health-management features.



Clear medical records
More and more, medical records are going digital, but Fuelfor suggests a low-tech alternative to ensure that people can simply and viscerally manage their own health. With FOLIO, patients store their medications and appointment dates in paper wallets that be thrown in a purse or back pocket and carted easily to the doctor’s office. At the office, they use the FOLIO info to fill out “Prepare,” a patient-response form that asks simple questions in a clear format designed to prevent mistakes. After the appointment, doctors fill out a separate “Remember” form that includes prescriptions and other health advice. It might sound like a lot of paperwork, but with good graphic design, it can actually feel pretty simple.



Healthy food
It’s always hilarious (in a depressing way) to see vending machines full of chips, candy, and soda at medical clinics that are supposed to be billboards for healthy living. Fuelfor conceived of a vending machine that dispenses water, apples, and other nutritious snacks while you wait. It’s even designed like a kitchen counter to emphasize the idea that smart eating starts at home.



Welcoming signage
Doctors’ waiting rooms can feel terribly impersonal and bureaucratic. To inject a modicum of humanity, Fuelfor recommends throwing up welcome boards that introduce the doctors on duty (complete with portraits, so they aren’t just faceless names) and post information about healthy activities and classes, like yoga for seniors and cooking lessons.

Communal space
Fuelfor says that communal tables can help reduce patients’ anxiety in a waiting room. We’re not totally sold on this one. People like privacy. Especially sick people. Then again, if you’re at the doctor’s office with your family, a large table where you can gather and discuss sensitive medical problems makes a lot of sense. It could also figure prominently during medical consultations (just as long as it isn’t, you know, too communal). Think about it: Instead of parking it on an examination table while your doctor dispenses advice that you can’t even pay attention to because you feel so awkward in your ridiculous little gown, you could meet at a big, roomy table — clothes on, dignity intact.




Suzanne is a senior editor at Co.Design. … Read more


Ideas geniales

Simple Genius: A Kitchen Sink That Doubles As A Dishwasher

A clever concept by Ahhaproject lets you clean a sink full of dirty dinner plates at the press of a button.

If you’ve ever looked at a sink full of dirty dishes and wished to high heaven they’d clean themselves, then today’s your lucky day.Ahhaproject, a German and Korean design studio, has invented Eco Automatic, a sink that magically doubles as a dishwasher.

The key is a clever rotating mechanism. At the press of a button, a sink packed with dirty dishes pivots 180 degrees, disappearing under the counter, while a second sink appears in its stead. Under the counter and fully covered, the first sink kicks into dishwasher mode, rinsing plates and pans and knives as would any Kenmore or Whirlpool. Meanwhile, the second sink can be piled up with new dirty dishes. Press the button, and the sinks turn another 180 degrees, triggering the cycle all over again. In effect, it’s two sinks and two dishwashers in one.

It’s a great idea for people who don’t have enough room for a standard dishwasher or even for people who do. Loading the dishwasher can be harrrrrrd, especially for domestic dolts (that’s us!). Eco Automatic eliminates that step entirely.

The drawback: Eco Automatic is just a concept. But Ahhaproject’s Jinwoo Han tells Co.Design that Swedish appliance giant Electrolux patented the design, which is maybe good sign it could sneak into our kitchens some day?

[Image courtesy of Ahhaproject with Christian Moser]

Suzanne LaBarre


Suzanne is a senior editor at Co.Design. … Read more

• Twitter


Diseñando lineamientos para marcas y sitios web

Hace mucho que no posteaba en este blog, pero les mando un artículo muy útil para saber los contendios de un Manual de marca.

Designing Style Guidelines For Brands And Websites


Create free stunning flash websites!

A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide.

Edward Tufte once said: “Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.” Although there’s no stopping some clients from making their website awful, by creating a style guide, you’re effectively establishing rules for those who take over from you.

Why Create A Style Guide?

  • You’ll have an easy guide to refer to when handing over the project.
  • Makes you look professional. They’ll know you did everything for a reason
  • You maintain control of the design. When someone does something awful, you can refer them to the document.
  • You avoid cheapening the design, message and branding.
  • Forces you to define and hone your style, making for a more cohesive design.

Branding Guidelines: What To Include?

Strategic Brand Overview

This should be short and sweet. In as few words as possible, make clear the vision for this design and any keywords people should keep in mind while designing. Most people will probably flip straight to the picture pages, but they may read a few sentences here.

Kew in Designing Style Guidelines For Brands And Websites
See Kew’s branding guidelines.

Kew uses strong photography in its “brand essence” message, with a few paragraphs that both inspire and define the brand. Even if you read only the first sentence, you get a sense of what it’s trying to do. While Kew has quite a few of these message pages, they are intertwined with beautiful photography that themselves define the photographic style and primary message.


For print and Web, most brands revolve around the logo. Make sure you provide logo variations and clarify minimum sizes.

Cunard in Designing Style Guidelines For Brands And Websites
See Cunard’s branding guidelines.

Cunard provides many variations on its minimum sizes. Because its crest can be displayed either on its own, with the name or with the tagline, specifying minimum sizes is important for legibility (for example, if the logo with the tagline is too small, it will be illegible).

Think Brick in Designing Style Guidelines For Brands And Websites
See Think Brick’s branding guidelines.

Provide logos with different colors, and specify which colours are allowed. Think Brick gives designers a lot of options with its design. The point is to allow flexibility while maintaining consistency.

Show Examples of What and What Not to Do

You’re a professional, and you know better than to mess around with logos. But many others will try and think they’ve done a good job. They are so wrong. You must make clear what they can and cannot do with a design.

I Love New York in Designing Style Guidelines For Brands And Websites
See I Love New York’s branding guidelines.

I Love New York has done a great job defining all the things you shouldn’t do with its logo. It has also produced a beautiful (though bit wordy) document.


Many non-designers underestimate the need for white space. Include a spacing reference, especially for the logo. Rather than specifying inches or centimeters, use a portion of the logo (a letter or a shape) to set the clearance. This way, whether the logo is big or small, the space around it will be sufficient.

Blackberry in Designing Style Guidelines For Brands And Websites
See BlackBerry’s branding guidelines (PDF, 2.2 MB).

BlackBerry not only explains its spacing policy, but also uses the capital B in the logo to define the clearance.


Always include color palettes and what the colors should be used for. And include formats for both print and Web: CMYK, Pantones (if they exist) and RGB (or HEX). Always include a CMYK alternative for Pantones because sometimes matching is hard (especially when Pantone printing is not possible). Specify primary and secondary colours and when and where to use them.

Channel4 in Designing Style Guidelines For Brands And Websites
See Channel 4′s style guide.

Channel 4 shows all of its Web and print colors, and it displays the swatches below an image that helps to define its color palette.

New Uni in Designing Style Guidelines For Brands And Websites
See the New School’s branding guidelines.

The New School is clear about its primary colors and defines them for both print (Pantone and CMYK) and Web (RGB). Its brand guideline document is beautiful, too.

Chris Doyle in Designing Style Guidelines For Brands And Websites
See Christopher Doyle’s Personal Identity Guidelines.

Okay, so this one isn’t a traditional branding guideline, but rather a personal identity guideline. Here Christopher Doyle shows off some alternative color palettes. He does a fantastic job of mocking branding guidelines; well worth a look (and chuckle).


You’ll need to define the typefaces to use: sizes, line height, spacing before and after, colors, headline versus body font, etc. Make sure to include Web alternatives for non-Web fonts.

Yale in Designing Style Guidelines For Brands And Websites
See Yale’s typeface.

Yale has its own typeface, which it provides to its designers.

Yale2 in Designing Style Guidelines For Brands And Websites
See Yale’s Visual Identity page.

On the typeface section of its website, Yale also details when fonts should be used. It has a specific Web font section, detailing which fonts to use there.

Layouts and Grids

By setting up templates and guidelines for grids, you encourage best practices and promote consistency. In Web, preparing some generic templates can curb excessive creativity with the layout.

Barbican in Designing Style Guidelines For Brands And Websites
See the Barbican’s branding, print and Web guidelines.

For its website, the Barbican has set up building blocks that are both flexible and ordered—meaning they’re likely to remain in a grid.

Tone of Voice

A huge component of a brand’s personality is the copy, and defining the tone is a great way to keep a brand consistent. When multiple people are writing the copy, the brand can start to sound like it has multiple personalities.

Easyjet in Designing Style Guidelines For Brands And Websites
See easyJet’s branding guidelines (PDF, 2 MB).

easyJet has a well-defined personality, both verbal and written, and it gives examples for both.

Copy-Writing Guide

For those who require clients to write their own copy but want to maintain consistency, a copy-writing style guide can be helpful. Copy-writing is one of those things that most people register subconsciously. When reading, your brain automatically looks for consistency and patterns, and poor copy-writing can ruin the reading flow.

Can in Designing Style Guidelines For Brands And Websites
See CAN’s branding guidelines (PDF, 845 KB).

CAN wants its number formats to look the same. On another page, it defines which spelling variants to use, reminds people of common mistakes and more.


Many designers have established a particular tone in their photographs and images. Show your clients examples, and explain why they are good choices. Show them in the context of your design, and explain why they were chosen for that context.

Zopa in Designing Style Guidelines For Brands And Websites
See Zopa’s style sheet (PDF, 3.7 MB).

Zopa has done a fantastic job of making its illustrated style clear. Its online style guide is very good, and it offers further tips on how to construct pages around its illustrations in the online style sheet.

Bring It All Together

Show a few examples of what the logo, photography and text look like together and the preferred formats.

Skype in Designing Style Guidelines For Brands And Websites
See Skype’s branding guidelines.

Skype has done a fantastic job of showing how it want designers to use its illustrations and photography. It has examples of the subtle differences between good and bad usage. The whole guide is beautiful and well worth a look.

Web Guidelines: What To Include?

Many people create branding guidelines but forget to include important style guides for the Web. Just like branding guidelines, Web guidelines keep everything consistent, from button styles to navigation structure.

Button Hierarchy

You’ve carefully decided what all the buttons are for and meticulously defined their states. Unfortunately, the in-house designer hasn’t applied your hover states or has created their own, and they look terrible.

Create a page that shows what all links do (including the buttons), the appropriate behavior of each and when to use them (with examples of appropriate usage). If one button is dominant, make clear the maximum number of times it should be used per page (usually once at most). Define the hover, disabled and visited states for all buttons.

Gumtree in Designing Style Guidelines For Brands And Websites

Gumtree has worked hard to define all button states, especially custom buttons (for example, Post an Ad has a+ sign in front of it). These were defined for the Gumtree redesign, which is now live.


Defining size and spacing and where to use icons is another great way to promote consistency. If icons should be used only sparingly, make this clear.

Icons in Designing Style Guidelines For Brands And Websites
See ZURB’s icon sizes.

Here, the ZURB agency defines icon sizes and when to use them, and it provides clients with an online source from which to download them. ZURB also defines badges and explains their purpose. It believes that its guidelines are best shared online.

Navigation (Logged In/Out States)

On the Web, good consistent navigation can make or break a website. New pages are often added to a website after the designer is done with it. Have you left some space for this? Doing things like letting people know what to do with new navigation items and showing logged-in states make for a cleaner website.

Bbc in Designing Style Guidelines For Brands And Websites
See the BBC’s Global Experience Language.

This is one of the most beautiful guidelines I’ve seen. BBC shows what to do with long user names, how much space everything should have and more.

Basic Coding Guidelines

There’s no way to make someone else code like you, but you can offer others basic guidelines that will minimize the damage, such as:

  • CSS class naming conventions
    Should they use .camelCase or .words-with-dashes?
  • JavaScript integration
    Are you using jQuery? MooTools? How should new JavaScript be integrated?
  • Form styling
    Include the code, error states and more so that they understand what style conventions you expect.
  • Doc type and validation requirements
    Do you allow certain invalid items? Do you expect the CSS and HTML to validate?
  • Directory structure
    Make clear how you have organized it.
  • Accessibility standards
    Should people include alt tags? Is image replacement used for non-standard fonts?
  • Testing methods
    Which standard should they test with? Do you have staging and production websites?
  • Version control
    What system are you using? How should they check in new code?

How To Format

Some branding guidelines have been turned into beautiful books:

Truth in Designing Style Guidelines For Brands And Websites
See the Truth brand guidelines.

This beautiful example, which was designed to go with a brand redesign, shows just how beautiful branding guidelines can be.

But this requires a substantial budget and a reprint every so often. For most companies with tight budgets, this is not practical. On the Web especially, content is constantly being refined and styles for elements are not set in stone.

Here are a few good practices for formatting your guidelines:

  • Include a cover
    This should include an example of best practices for the logo.
  • Make it beautiful
    Even if it won’t be printed as a book, you can still make sure the branding guidelines appeal to the viewer. After all, you’re trying to inspire them to use your designs to the highest standards!
  • Include contact details
    For when they have questions, so that you can prevent bad decisions from being made.
  • Make it easy to access and open
    Usually this means putting it online or in PDF format. Don’t make it too big; use images sparingly.
  • Make it printable
    For international companies especially, keep margins big so that the document can be printed in both A4 and US letter sizes. If it’s online, make sure your print style sheets render the document as expected. Don’t do white text on a black background, either: you don’t want the client to have to buy a new ink cartridge every time they print a copy.
  • Make it easy to change
    Updating, adding new pages and making changes should be easy, because it will happen!
  • Create a mini version
    Make a short handy guide that has just the basics, in addition to the full version. Both will get used in different instances.
  • Provide print templates whenever possible
    Things like letterheads, business cards and envelops should have their own templates. While guidelines will help people put things in the right spot, they usually won’t help them get the right resolution or color format.

Template in Designing Style Guidelines For Brands And Websites
Here’s a useful template for a one-page branding guideline.


Remember, people should be able to follow branding guidelines. A 100-page book will engage none but the most diligent designer. Many believe that a concise three-page overview is best for daily use, with a more in-depth 20-page document for more complex tasks. Less is more, usually!

Bbc Poster in Designing Style Guidelines For Brands And Websites
See the BBC’s branding guidelines and poster.

The BBC has created a detailed 38-page guideline. But it has also produced a beautiful poster for quick reference. It’s a brilliant idea, and it keeps the guidelines at the front of mind.


Related Posts

You may be interested in the following related posts:




Cuando los chacras de tus proyectos están bloqueqados

Interesante artículo de el blog de Project Shrink. 

Are you good at your job, but it just isn’t showing lately? Do you have a project that doesn’t seem to end? Do you have a feeling you are running in circles? Everything seems to be repeating itself?

You know you can do this, but somehow you are stuck.

You might be sucked into a pattern. A pattern is behavior of you, your team or organization that repeats itself. “If pressure is put onto us, we respond in a certain way.” “If we have to do a project, we always follow this method.”

Patterns are mostly automatic. We are not always aware we repeat behavior.

Patterns are not always good. Some behavior is counter productive: antipatterns. When circumstances change, patterns can turn into antipatterns. Things just grow out of synch. People enter a pattern and get stuck in the pattern. They end up on a road some how and just keep on following the same road.

This is the source of project problems.

The trick is to recognize you are sucked into a pattern. It’s repeating behavior. Many times others have to point this out to us. It’s like that saying: fish discover water last.

Patterns can be revealed by exploring the conversationsculture and structure surrounding the project, the organization and the people involved.

Luckily there are some areas where patterns pop up in the context of projects. We can focus our attention to a couple of focal points: the project chakras.

There are two types of project chakras:


  • with self
  • with team
  • with project
  • with organization
  • with individual stakeholders.


  • surrounding the goal
  • surrounding the approach
  • surrounding the expectations
  • surrounding the transitions
  • surrounding the boundaries.

Examples And Techniques.

Patterns can be revealed and altered by means of metaphorsvisualizationusing different types of models and perspectiveslanguage usedcultural cues and narratives.

Think about The Travel Guide To [your organization] exercise. In this exercise you explore the relationship of an individual with the host organization.

An example of how to explore issues around an approach for a project (a method) can be found in: Mapping Projectistan: United Agilists. PMBoktoe. And Shrinkonia.

Bas de Baar is making complex people stuff less complex. Yes. A Project Shrink. – When Your Project Chakras Are Blocked. is a post from: Project Shrink.